Below is an outline of the stages involved in our Hybrid Search Engine Optimization services that our SEO consultants perform:

Stage 1 - POTENTIAL RESULT EVALUATION

Keyword analysis - Researching and choosing the best keywords to target for your search engine optimization campaign is a crucial step in the success of your website promotion. We will analyze keywords based on: number of searches, competition, keyword relevancy, logic etc.

Competition review - In order for our project to be successful we must thoroughly understand your business, competitors, customers and industry. We will analyze your website, competitor websites, market share, comparable products, customer behaviour, supply-demand, etc.

Budget review - We will review your budget to find out the greatest combination of Organic and Pay per Click SEO strategies to get the best possible results.

Strategy development - SEO Strategy is the most important factor for success on search engines. Each web site is unique and has a different potential. We formulate a strategy that is very specific to the website to realize its full potential. A successful SEO strategy should focus on three areas:

• Getting Traffic to Your Website via Carefully Selected Keywords  
• Having Compelling and Useful Content on your Web Properties  
• Establishing Authority via Link Development.

Stage 2 – CONTENT OPTIMIZATION

Website analysis – This will address any problem areas in the back end that may possible be preventing the search engine robots from properly accessing and indexing your website. Website analysis includes checking for broken links, black lists checks, reverse DNS look up, slow loading pages, duplicate content issues, etc.

Text and Meta Tags Optimization – This stage is designed to improve your website content. We will meet with you in person to guide you through the right steps of developing optimized website content that supports your relevant keyword phrases.

Content Expansion – We will provide with in-person consultation about writing articles that will support your SEO campaign.

Major directory submission – We will manually submit your website to the major directories like Dmoz, Google and Yahoo.

Stage 3 – SITE POPULARITY

Building incoming links – Based on your budget we will spend time getting other sites to link to your site. This will be done via directory submissions, posting external links to your site, publishing useful information on your website, etc.

Publishing articles – to improve your site popularity and page rank we will be publishing articles about your company and services on other high ranked websites.

Stage 4 – PAY PER CLICK ADVERTISEMENT

Campaign Research & Development - Here we determine search terms are used most frequently; develop your initial campaign architecture and prepare appropriate advertisements for all campaigns.

Campaign Management – Continuous campaign improvement is necessary to keep you a step ahead of your competition. This step includes campaign performance review, keyword monitoring, bidding adjustments and stats analysis.

Comprehensive Monthly Reporting - These reports allow you to monitor your previous month's web activity including page views, visitors info, map detail providing where site visitors reached your website from, keywords ranking and performance data.

Stage 5 – PROGRESSIVE SUCCESS EVALUATION

The final stage of SEO process involves keyword rank tracking, website traffic analysis, page rank evaluation and Pay per Click campaign review.